Do you possess an almighty entrepreneurial spirit?
Are you a disrupter seeking the expertise and a proactive partner to raise your profile and provide a distinguished voice for your brand?
Serum PR is one of New Zealand’s most well established bespoke public relations and communication consultancies. We infuse your brand with the lifeblood it needs to stay fresh, relevant and make an impact.
the need for communications and Public Relations
Whether a business is experiencing good times or bad, it’s important to positively raise its profile, protect its reputation and keep on communicating to the audiences that matter, so your brand continues to grow and thrive.
who we help
Serum PR works with local and global brands and entrepreneurs to tell their story strategically and get them seen as thought leaders in their space. We’re known for our experience, ability to deliver smart public relations campaigns and for helping you navigate the ever-changing communications media landscape.
Whether you’re big or small, we can help. Our work varies according to each client and can range from content creation to media relations, managing corporate communications strategies and through to crisis management.
technology and innovation
Serum is passionate about technology that reinvents how businesses and individuals work. Whether you’re a start-up, pre-IPO or global vendor brand capturing market share, we can provide the strategic planning and tactical skills you need. Our approach is to look beyond the technology and drive our client’s messaging helping create a brand that sets you apart and establishes you as industry thought leaders.
why work with us
With over 20 years in the business, we’ve worked hard to earn our reputation for getting results-with-substance. These days there are many who will put their hands up to handle your communications. Many are generalists... few are specialists like us.
We deliver formidable communications to help you connect and strengthen relationships, preserve and build an outstanding reputation, drive brand awareness and showcase your standout successes.
- Strategically and digitally focused to achieve set goals with realistic budgets
- Keen intellect and business acumen to understand and stay updated about what’s happening in your world
- Understanding diverse demographics
- Organised and ensuring every detailed is managed
- The ability to see and deliver what you need (even when that’s not necessarily what you think you need)
- Proven track record and credibility with 20 years in business
- Energy!!! Positive, proactive, ready to tackle anything and priding ourselves with being easy to work with.
what we do
- Media relations
- Corporate communications
- Content Creation
- Social media
- crisis and reputation communications
As technology evolves and digital media platforms become more competitive, the challenge to meet topical headlines means there’s no room to send out mass, automated media communications. At Serum we see how our clients’ stories can create news and media attention.
We ensure we communicate to media only what’s relevant and of value to their readers/viewers – giving your news the greatest chance of gaining coverage?. We also act as the bridge to help keep clients informed on what is piquing the interest of the media, so you can capitalise and gain relevant coverage.
Work scope can cover:
- press releases
- media interviews
- opinion byline articles
- media commentary
- editorial feature opportunities
- media events and launches
- media training
Serum expertise is called on to communicate clearly with key stakeholders; be it customers, investors, employees, partners, ecosystem constituents, communities or the news media.
We create clear, relevant and targeted corporate communications strategies. Be it strategic pitching to a major business daily, establishing a strong presence in vertical markets or providing expert counsel on emerging issues in their industry, Serum works with you on your messaging to capitalise on the best opportunities and overcome the challenges in your market.
Our services include:
- strategic counsel
- public relations action plans
- internal/employee communications
- stakeholder and ecosystems communications
- thought leadership positioning
- influencers relationship counsel
- planning and input for any marketing communications
- views on branding and social media management
- leveraging sponsorship opportunities through public relations
- go-to-market strategy for startups, pre-IPOs, mergers
- leveraging corporate social responsibility programs for public relations
Writing is subjective but we can’t stress enough: Don’t leave it in the hands of amateur writers.
Serum skilled content development puts aside clichés and overused buzzwords and instead focuses on language and messaging that resonates with your audience to capture, educate and engage. We place ourselves in the shoes of those you are trying to connect with – what do they need, what do they relate to? Let’s clearly make them understand what you have to say and make them want to do business with you.
Our scope of high quality content creation includes:
- customer success stories/case studies/testimonials
- articles/blogs
- website content
- LinkedIn profile development
- award submissions
- publicity materials
- newsletters
- presentations
- marketing communications
- social media content
- any form of editing or redrafting
Serum PR helps you create sharp, relevant and consistent messaging across any social media platforms, enabling you to cut through the noise and truly engage with your audience to increase brand awareness/image, educate, and boost leads and sales.
We create memorable social media content that appeals to your target audience while providing timely, valuable, information that improves your brand presence.
Serum crafts social media content in collaboration with you, to achieve whatever marketing goals you set. After talking with you, we present a tailored package to create posts/stories and byline articles that can do things like:
- Share details of current projects, products/services, plans, reviews, with your followers.
- Drive action on your channel(s) with bespoke written opinion pieces.
- Connect with your audience and build engagement through content.
Serum is trusted to help defend and protect our clients’ reputation in the face of challenges and difficulties. We help lead them through an approach that is best weighed up and then develop responses to reach stakeholders from staff to clients, shareholders to media.
We’ve worked on a broad spectrum of issues such as IPO's, business litigation, product recalls, business closures, 3rd party disputes, as well as other sensitive local and international issues.
about us
Formed in 2001, Serum is a bespoke public relations and communications consultancy that provides relevant communications and content, strategic counsel and thought leadership.
We offer clients all the reach needed alongside the responsiveness and expertise that a specialist agency can provide, by keeping to a select client list as well as working with affiliate agencies internationally. We also have a team of local partners including web developers, graphic designers, digital production and more, who we can call.
our name
We could say it was through a strategic brainstorming session involving high end branding experts who came up with the name…. but we thought “Serum” …fluid… vitality …communicators…helping get a vision and messaging out there.
our working style
At Serum, we recognise each of our clients has their own specific challenges, goals and expectations. Our working style isn’t one of a “supplier” or “3rd party”, but instead one which is a close collaborative “partnership” with them where we are a trusted adviser. This means at Serum we have a select number of clients we work with. We dedicate time and attention to really understand and keep up to speed with our clients’ needs. There is a reciprocated mutual respect and trust and we always appreciate the words of “job well done” from our clients.
what we do again
We communicate your successes and work really hard to achieve this. We focus on media relations, on-point content creation, social media strategies and handling any crisis and reputation management issues.
Serum’s Director Nimita Morarji is a highly respected senior consultant, with corporate public relations and strategic communications skills that have been built over the years.
With a background in working in the business and technology industries, Nimita and her team have delivered PR services to global high-profile local and global companies, start-ups and distributors.
